Blakeney Town Center needed a new brand identity that utilized the original Blakeney logo typeface which is etched into the main building. This building is also its best and most memorable asset, so I utilized its design in a modern clean concept for the new logo. I then created different assets inspired by the building and utilized photo editing techniques to create a brand that’s modern and elite.

Management requested a mural that was playful and derivative of the main brand design, so I created a mural concept drawn in a “childish, playful” manner.




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